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Top 5 Plumbing Advertising Tactics

The realm of plumbing may not be glamorous, but when crises arise, plumbers are the caped crusaders of the home. Wondering how to be the go-to saviour in plumbing predicaments? Worry not, champions of the pipes and drains, because this blog post is your map to a treasure trove brimming with plumbing leads!

22.01.24 Top 5 Plumbing Advertising Tactics

1. Digitise Your Plumbing Business: Your Plumbing Website is Your Online Storefront

In today’s digital era, your plumbing website is essentially an around-the-clock promotional tool. Picture it as your interactive online shopfront, shining with smooth navigation and fine-tuned to maximise the generation of plumber leads. Beyond mere aesthetics, it’s crucial to ensure your plumbing website’s design is user-friendly with easy to use services enquiry forms, one-tap dialling, and clear calls to action. A well-crafted plumbing website experience is key to converting casual browsers into solid leads for plumbers.

2. Harness Google’s Power: Unleash the Potency of Pay-Per-Click Plumbing Advertising

Utilising Pay-per-click (PPC) advertising via Google can be a game-changer for plumbers, allowing for the targeting of precise keywords and ushering in a stream of valuable plumbing leads. However, PPC is a nuanced strategy that demands expertise for optimal results. It’s wise to seek professional plumber marketing assistance to ensure your ads draw in genuine prospects, rather than mere browsers. View PPC as a strategic charm, luring ideal leads to your online plumbing presence.

3. Google Local Service Ads: Get Verified, Get Visible, Get Leads

Google Local Service Ads (LSAs) elevate your visibility by advertising your plumbing services with user ratings, essential contact details, and the trust-inducing Google Guarantee badge. These verified plumbing ads gain prominence in local searches, differentiating you from competitors and drawing in premium plumbing leads from your chosen service areas. Furthermore, Google only charges for leads meaning you only pay when a customer calls your chosen number or submits an enquiry form.

4. Praise is Paramount: Motivate Customers to Leave Reviews Online

Satisfied clients are your ultimate promoters. Urge them to leave online reviews on platforms like Google, Trustpilot, and Facebook. Their positive remarks serve as compelling endorsements for your plumbing services, fostering a level of trust that can’t be purchased. Addressing feedback quickly and with professionalism displays your dedication to service excellence. A single top-tier review may well be the decisive factor that converts casual onlookers into genuine leads for your plumbing business.

5. Pocket Presence: Your Website’s Home is Their Smartphone, Not the Desktop.

Recall the last time you searched for something online – chances are, you reached for your mobile phone rather than a computer. In our mobile-dominant era, having a mobile-optimised plumbing website is vital. Ensure your plumbing website is tailored for smaller screens, with straightforward navigation, rapid load times, click-to-call phone numbers and effortless enquiry forms. A seamless mobile experience will often be the difference when it comes to generating plumbing leads online. Want some inspiration? Checkout the Pretzel Trade example site and see how a mobile optimised site can help get more plumbing leads.


These five marketing tactics represent just a fraction of the strategies that can assist you, the esteemed plumber, in gaining more plumbing leads and growing your business online. It’s crucial to be tactical, inventive, and concentrate on fostering trust and value. Embark on your journey, plumbers, to master the art of marketing! A realm filled with satisfied customers is within your reach!


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